Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING website are well-known examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
OTT’s popularity comes from several factors.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected by preference.
Another benefit is its lower cost compared to classic TV services.
Watching on phones or tablets anytime is a major benefit.
As OTT prices continue to rise, users are becoming more cost-conscious.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available programs.
However, users must watch advertisements, which can be inconvenient.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Enjoying content without financial pressure is a strong advantage.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.